How to write an advertisement for “rent an apartment” and place it to quickly find housing?

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Even a good location of the house, excellent condition of the apartment and a reasonable price do not guarantee that the property can be quickly rented out. It is very important for the owner to correctly compose an ad and place it on as many sites as possible. Ready-made samples and useful tips can be found in this material.

Expert opinion

Ozerova Marina

Lawyer, specializing in inheritance, family, housing matters

We advise you to read the article on how to independently assess the market value of rent - details here.

Template for posting with tear-off leaves (word)

Sample advertisement for print (word)

Ready-made ad samples

When writing ad texts, it is important to consider that they should be as short as possible, but succinct. All information can be presented literally in 5-7 sentences, i.e. the finished text should visually look like 1 (maximum 2) paragraph.

When creating an ad, you can use the following samples:

How to compose?

You can look at an example of a rental advertisement on Internet sites or come up with something creative and bright yourself.

About housing

First you need to decide what is important in a rented room . For example: the area in which it is preferable to rent an apartment, the availability of furniture, the floor of the house, the number of rooms.

The more specific conditions are indicated initially, the better.

The tenant will not be bothered by those whose housing is not suitable in advance, and those who read such a message will be confident in the seriousness of the intentions of the writer.

For options like “I’ll rent an apartment. Expensive” is very rarely paid attention to, because these types of ads are posted by real estate agencies. Still, there is no need to make too many demands. Such housing may not be available at all.

Where to place an ad

Of course, on the most popular sites on the Internet (all other advertising platforms - TV, newspapers, etc. - are no longer popular). Text and photographs are posted on the largest portals. To understand which site is visited by a large number of users, just type a popular search query, for example, “Rent an apartment in Moscow,” and then see links on the 1st page of the TOP results.

However, on almost all portals the services for posting advertisements are paid, otherwise the text will be lost on the last pages of the search. Therefore, another good option is posting on social networks - thematic groups with a large number of users (several tens of thousands of people). You can also make a paper announcement by sticking samples on boards in the same area. But you will need to constantly ensure that no one interrupts them, so this option is less effective.

Where is the best place to advertise for renting a living space?


When the latest text of a publication about renting a room or apartment is compiled and written, all the nuances are taken into account, the question arises where to submit this advertisement. There are several options:

  • A newspaper is a good option, but in this case it should be taken into account that the text should not be too long, so you need to write to the point.
  • A ticker on TV is also good, but again the text should be short.
  • A real estate agency is the easiest way, in which the agent will do all the work. However, the agent will need to pay a commission, not only to the tenant, but also to the landlord, so most people offering housing try to do without intermediaries.
  • Posting advertisements on the street is a time-tested method. As a rule, advertisements like “I’ll rent a room or apartment in your house” are placed in the area of ​​the intended rental property, which naturally simplifies the search. There are also disadvantages - you will have to run around the area, and besides, paper advertisements deteriorate from rain and snow, and sometimes they are simply torn off.
  • The Internet is by far the most convenient way to advertise. The text can be any size, you can attach a photo, and so on. All this will increase the response from potential landlords.

It is recommended to use all options, this will speed up the process of finding an apartment.

Top 5 paid and Top 5 free sites on the Internet

Paid services:

  1. JCAT.RU is a paid service that allows you to find housing very quickly, as it will place your request on the most popular sites.
  2. ZIPAL.RU – posts information on portals with similar topics. The service is paid, but the range of tariffs is quite wide.
  3. Yula is a young bulletin board, most of its visitors are residents of Moscow and St. Petersburg, and posting advertisements, including those for renting rooms and apartments, is paid.
  4. Razmestim100.ru – the text is compiled by the site’s editors, after which the ad is placed on the 100 most popular real estate portals.
  5. Farpost.ru – it’s convenient to search for real estate here. The site has been operating since 1997. It is most in demand in the Far East.

The most popular free services:

  1. Avito is the best site for submitting free advertisements; it is visited by millions of users. The design and navigation of the site are simple, there are additional features that allow you to find housing in a short time.
  2. Yandex.real estate - an ad placed in this system will also be found using the largest search engine - Yandex.
  3. IRR was formerly a large newspaper publication, which has now grown into a large Internet project. Wide range of opportunities and many years of experience have made this site very popular. An advertisement can be submitted not only through the network, but also through IRR offices, which are located in many cities of Russia.
  4. Domofond.ru is one of the best real estate advertisement sites.
  5. Yula - you can place an ad for free, but it costs money to raise it on the list. Attendance – more than 30 million per month.

These are, in principle, all the recommendations regarding the preparation and placement of an advertisement for renting an apartment. State your wishes regarding your future housing in full, provide detailed and truthful information about yourself, use all methods of posting an ad, and very soon your efforts will bear fruit - you will choose a home that will completely triple you.

Rules for creating ad templates

By following these rules, you can create an effective sales ad that will attract the attention of a large number of people.

  • The text should be written in simple language that is understandable to everyone.
  • The use of specialized characters is not recommended.
  • There must be a phrase that comes to mind when searching for a particular item. This is precisely the general idea of ​​the text.
  • The format of the media (paper, plastic, etc.) must be such that the text is readable.

Of course, many novice marketers are wondering: what exactly should an ad template ? If you need help, you just need to contact the competent and experienced employees of St. Petersburg Posting. Professionals are always ready to help not only in word, but also in deed. First of all, the appearance should be such as to attract people’s attention, and secondly, it should be immediately clear what we are talking about.

Our experts are confident that there is no need to write a huge amount of text on the template, so that the need to obtain some explanatory information directly on the spot remains. That is, the client read the ad and then came to the address or called by phone to find out more detailed information.

How and where is it better to place it?

Online sites for posting:

  • avito.ru is the most popular bulletin board on the Internet, you can rent or rent out housing;
  • cian.ru – a specialized website for the rental and sale of real estate;
  • domofond.ru – advertisements are published on avito.ru and domofond.ru;
  • the youla.io application is free placement; most applicants are interested in apartments from the owners at an affordable price.

To submit an ad you will need to register on the selected site:

  1. The placement method itself is convenient and simple - you will need to enter the characteristics of the property in special fields, upload several photos, leave your contact information, set the price and write the ad text.
  2. Next you will need to pay for accommodation.
  3. After payment, the ad is moderated and then appears on the site.

You can also post your proposal on social networks: VKontakte or Odnoklassniki. In the search, find communities in your city using the key queries “rent”, “rent”, “ads”, “real estate”, “rent”. Such private placements are free.

How much will it cost?

The price on specialized message boards on the Internet averages 150-250 rubles. for one placement. On avito and domofond.ru one advertisement for a period of 30 days can be published for 100-200 rubles. (price depends on the user’s region of residence).

As a rule, one placement is enough if the owner rents out one living space. If desired, the user can raise an ad in the search for a fee.

On the website cian.ru the minimum cost of accommodation for 7 days is 42 rubles.

If you don’t want to search for tenants on your own, you can always turn to realtors. They will put together a good ad and help you find a tenant as quickly as possible.

Tear-off ad template in Word

In this article, we'll look at how to make a tear-off ad in Word. This is done extremely simply. Even a novice user can handle it.

  1. Launch the program (Word or another alternative text editor).
  2. Insert a table consisting of two rows and ten columns. The number of columns can be changed if you need to specify other information in addition to the phone number.
  1. Select the cells of the first row.
  1. In the “Working with Tables” section, in the “Layout” tab, click the “Merge Cells” button.

  1. Increase the height of rows and columns. But it is not at all necessary to do this. You can simply start entering text information and the table cells will automatically change their size, adjusting to the text you typed.

  1. All that remains is to change the direction of the text in the columns so that the phone number is written vertically. Select the columns. Right-click (right mouse button) on the selected section of the table. In the context menu, select “Text direction. »

  1. In the dialog box that appears, select the vertical direction of the text. The sample to the right shows how the text will look. Click "OK"

If suddenly your first column becomes much wider than the other nine, then without removing the selection, in the same “Layout” tab, select the “Align column width” function.

  1. Fill out the resulting advertisement form. Then select the entire table, copy it and paste it below. And so on for the entire sheet. To fit more information onto one sheet, make the page margins narrow.

You can add a little variety to the resulting ad by making the font bold or colorful. If you don’t want to do it all yourself, download the ready-made template below.

What needs to be done before renting?

Before you post, you need to:

  1. Take high-quality photographs of the apartment. The photo should show all the advantages. Photos must be included in the ad.

  2. Prepare documents. When renting out, you need to make sure that you have the title papers for the property, so that the potential tenant has no doubt that you are the owner.

  3. Prepare receipts for utility bills. Experienced tenants ask to see paid receipts for utilities to make sure there are no debts and to personally find out the size of the utility bill.
  4. Draw up a lease agreement , specifying the living conditions, the amount of payment, responsibilities and rights of tenants.

Condition of the apartment

The quality of repairs directly affects the cost of rent.

Even with minor cosmetic repairs, your apartment will take on a more well-groomed and tidy appearance, which will have the best effect on finding tenants.

Pay special attention to the condition of the apartment you are renting. There should be no leaking taps or pipes. Everything in the apartment should be clean and tidy. If there has been no renovation for a long time, then it is best to refresh the apartment and do some minor cosmetic repairs.

Here you can download the ad template:

The database of ad templates is updated regularly. If you needed a template and did not find it in this section, then write a request in the section and we will try to post the template you are interested in.

Ad template - a simple and effective advertising tool

As you know, advertising is the engine of trade. As a result, it is important to know that an ad template is some standard information presented in a certain form. In simple words, we can say that a template is a blank. By correctly creating an advertising message, you can not only increase sales conversion, but also optimally present the necessary information to a potential or existing client. Employees will help each business representative present information in the right way, as well as distribute it if necessary.

It is important that the ad template contains a keyword that the client will always pay attention to. It should be striking and attract attention, therefore it must be highlighted in bold or bright colors.

Floor and number of floors of the house

Please indicate which floor the apartment is located on. If this is the top floor, then the main emphasis can be placed on the beautiful view from the window (if, of course, it is such).

You can also indicate: “decent neighbors”, “quiet courtyard”, “brick house, so it’s warm in winter”, that is, all the formulations are specific, concise and easily justified.

The more advantages this housing has, the sooner you will find a tenant, and besides, for such an apartment the rent can be significantly increased by 10-15%.

What to look for?

People looking for an apartment for rent often have to sort through a large number of offers; sometimes they independently publish advertisements “for renting a room or apartment,” where they indicate the required parameters. In order to quickly find a suitable living space, you should pay attention to the following details:


  1. Author of the ad. Most posted advertisements indicate who is renting the property - the realtor or the owner. If you do not want to pay an agency commission, then you should ignore messages about apartments from realtors.

  2. Accommodations. The owner usually indicates who exactly he is ready to move in (students, married couples, people without animals, non-smokers, etc.).
  3. Price. On rental websites you can often find comfortable apartments with a good location at a questionably low price. But later it turns out that the living space has already been rented out, and the interested person is immediately offered another option, less profitable.

Such tricks are usually resorted to by realtors who want to receive as many calls from clients as possible. In fact, this apartment in the ad may not exist at all. When looking for housing, it is important to objectively evaluate publications - good housing cannot be rented out at a low cost.

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