How to correctly write an advertisement for the sale of an apartment - samples and examples of drafting

Posting advertisements for a realtor is one of the most effective ways to find clients, the most complete instructions on selling and working techniques and methods for realtor advertisements when posting on poles and entrances in the area with photo examples at the end! Learn what not to do and common mistakes with examples!

And, most importantly, real EXAMPLES with my comments!

You will learn how to write text to sell an apartment, find a buyer, and offer brokerage services. And at the end of the material, I suggest you take a survey and find out the opinions of your colleagues regarding the use of this method of forming a “sales funnel”.

Dmitriy

Real estate specialist

As someone more knowledgeable about the possibilities of the Internet, unlike my senior colleagues, it was difficult for me to get rid of skepticism about the stick-on advertisements for the purchase and sale of objects. This continued exactly until the moment when I finally began not only to collect contacts in this way, but also to experiment with types of advertisements and this activity turned into a game called “get more calls.”

That’s when I assessed the performance of my printer, which gave me thousands of different experimental versions of advertisements.

Before you start using this method of generating clients, you need to understand how effective it is, and conversion will show this.

Find out where and how to place an offer for real estate services

Conversion is the ratio of the number of clients who contacted the intermediary (calls, contacts) to the number of advertisements posted in the area, expressed as a whole number or as a percentage.

The average post-up conversion is:

• for services - 100 to 1, i.e. out of 100 advertisements contact;
• for purchase - 100 to 2;
• sales - 100 to 6;
• exchange - 100 to 5.

Be sure to read: 30 ways to find clients for a newbie realtor, you will learn other options for finding a client.

Where is the best place to place an advertisement for the sale of an apartment?

The effectiveness of the event directly depends on which publication method the seller chooses. Proper placement of an offer implies maximum attraction of attention to the object of sale, correct distribution of the budget allocated for the advertising campaign.

Samples of advertisements for apartments for sale are found in different places - on poles, bus stops, in newspapers, information boards. The efficiency of such placement is extremely low.

Today, people who have the means to purchase housing prefer to receive the most complete information. An advertisement for the sale of an apartment, a sample of which is present in the sources indicated above, is not complete and informative. That's why 99% of buyers turn to online platforms.

Good examples of apartment sale advertisements are available on our website. The seller has the opportunity to fully present the property in a favorable light. A detailed description of the house, residential premises, the price in rubles, dollars and euros recalculated at the current exchange rate, a complete indication of the infrastructure of the area, over 20 photographs - this is what the buyer will see when looking at the ad page. At the bottom of each ad there is a convenient calculator that allows you to instantly calculate the costs when you plan to apply for a mortgage.

Of course, no one bothers you to post advertisements for the sale of housing on poles and porches. But is it worth the time?

Post an advertisement for the sale of residential or commercial real estate

Description of the apartment - creative, effective

How to write an advertisement for the sale of an apartment? This must be done according to the rules that have long been developed by experienced marketers.

Any advertisement, including an advertisement for the sale of an apartment, has a clear structure:

• Start;
• main part;
• ending.

Each element is extremely important and should not be neglected.

Heading

A beautiful advertisement for the sale of an apartment, first of all, means it’s not boring. Do you think the buyer will be interested in the offer if he writes a dull “For sale” or “Apartment for sale”? The task is to single out the ad from a bunch of similar ones with the very first phrase. Successful examples: “A brand new apartment”, “A cozy home at a unique price”, “Stylish studio for a young family”, “Loft-style penthouse”.

Some go further and write something like “Cool house + hamster as a gift.” Such a beginning will definitely attract the reader’s attention, but will cause wariness. The buyer may think that the seller is not serious and will not want to deal with a “joker.” Even creativity requires moderation.

Main part

The main rule is that the text continues the idea stated in the title. For those who have not encountered writing texts and do not know how to write a sales ad, here are short instructions. A good text answers the questions:

1. What's on sale?
2. Where is the property located? You should not write “in Novosibirsk” or to the left of the exit from the city. Please provide the exact address.
3. What is the price?
4. What are the advantages of housing? Why are we buying this apartment and not the one next door?
5. Who is the buyer dealing with - the realtor or the owner?
6. Where and when to contact for additional information?

Many people are not inclined to trust intermediaries, pay additional commissions and try to communicate directly with the owners. If the owner is selling, please indicate this.

Is the apartment being sold through an agency? There's no need to hide it. Realtors write advertisements themselves, saving owners from unnecessary hassle. But if you know how to write an ad, discuss the sample together. This will show your home in the best possible light. After all, no one, even the best realtor, knows the apartment better than you.

Ending

A good sales ad certainly contains a call to action. Moreover, the call is also made up of two parts. The first indicates what to do, and the second, how to perform the action.

If you are writing a sales ad, an example ending would look like this: “Interesting? Call the number" or "Do you want to see everything with your own eyes? Write! E-mail ХХХ@ХХХХ.ru, agree on a viewing time.”

These are just general rules for understanding how to write a sales ad. Now let's take a closer look at each point.

Realtor advertisements, posting and formats

First, let's define the types of advertisements for posting, and then we will analyze each in detail:

1. Sales of services;
2. Apartment purchase;
3. Selling an apartment;
4. Exchange of living space;
5. Listing (list of objects for exchange and sale).

What kind of advertisements should I post?

Depending on what task is a higher priority for you now - selling a client’s apartment or finding him an option in a certain area of ​​the city - you post a certain type of ad.

Moreover, for sale, glue in the area where the apartment for sale is located; when buying, naturally in the area where the client is looking for an apartment. There is a third option - you do not have a single object for sale or selection. Glue it anyway!

This means you will tell callers that you have a client who wants to buy an apartment or who is selling it. And you won’t prevaricate - this is important! Because lies are always detected by your voice.

What to do if you don’t have your own objects yet?

There are two working options! First : ask more experienced realtors to “lend” you their properties or buyers. Those. You find clients for the properties of your colleagues and they share their delta with you.

Of course, you agree on this in advance and you should always know which of your colleagues in which area is selling or looking for an apartment for their client. And for this you need to have a diary and not sleep during meetings.

Second : you post “Exchange” ads in two areas of the city. In the first area, the heading is “Changing a 1-room apartment for a 2-room apartment” (as if you have a 1-room apartment for sale), and in the second area, “I’m changing a 2-room apartment for a 1-room apartment,” as if you are offering a two-room apartment. You receive calls from sellers of 1-2-room properties and bring them together.

In this case, you don’t need to ask anyone, act independently and uncompromisingly!

From practice: how realtors find owners

Tips for posting advertisements

It is better to put it up before or after lunch (from 14.00 to 17.00), when diligent wipers have already worked. Good day - Friday.

It is advisable to glue strictly in the places designated for this, in order to avoid fines (after all, you can be easily found by phone number).

Posting places:

• entrances;
• shopping centers;
• public transport stops;
• hospital campuses.

It is more effective to place advertisements at chest level or slightly lower, because most Russians walk with their heads down, and if you place the advertisement, as you think is good, at eye level, then there is a risk that only a janitor will notice it and quickly throw it in the trash bag.

In order not to spend a lot of time on sticking up, combine it with other events: go to a viewing - stick it up, go to a show - stick it up, etc.

Advertisement for the purchase of an apartment from a realtor

For sellers, you create advertisements with the text, “A young couple will buy themselves a 1-room cozy apartment on the middle floor to live in, renovations do not matter. We have a mortgage."

By the way, you can register any buyers, for example:

• a serviceman will buy an apartment;
• the organization will purchase real estate in your area for its employees;
• etc

Advertisements for apartment exchange from a realtor

Exchange, the text is something like this: “I am changing a 1-room apartment on the middle floor to a 2-room apartment (top floor is possible)”

Naturally, you offer a one-room apartment that you already have in your work for a 2-3-room living space for the client you are looking for. If you don’t have your own objects yet, then read the recommendations below. In addition to the text, in the ad you place a photo of the house where the one-room apartment is located.

Good to know: how to properly sell apartments to a realtor

Realtor's announcement about the sale of real estate

How to write an advertisement for a realtor about the sale of a home, sample text, type of format and places for posting.

Sample text: “I am selling into good hands a wonderful 2-room apartment on the 5th floor, recently renovated, due to relocation. A mortgage will do.” Together with the text, we place a photo of the house, indicate contacts (name, mobile number).

Ad format A5 (horizontally).

When forming the text, you must understand that the potential client has not seen the housing that you have seen, so try to briefly and succinctly convey your impressions and emotions about the property.

Ads with the listing "Sale or exchange"

Listing or advertisement “exchange-sale” with the text: “I am exchanging or selling apartments ready for sale (hereinafter the list).” We indicate contacts: name, phone number.

Who will call on such an ad?:

• a seller who wants to exchange his option for yours from the list. You meet with him, look at his property, offer yours. if it doesn’t suit him, take his object into work and continue to offer him new objects that suit his needs;
• the buyer comes with money (for example, a mortgage) and you show him your property.

Advertisements for realtor services when posted in the area

According to the offer (further in 2 lines details about the service). Office address, phone number, website, your name.

An advertisement for intermediary services must contain:

• USP;
• Your advantages or differentiation from your competitors;
• Description of what you offer;
• Location;
• Contacts.

USP - Unique Selling Proposition, a brief and logical justification of the client’s need for your services and advantages over competitors’ offers. contains compelling reasons why the mediation service should be ordered from you. Used wherever sales are needed.

The size of the USP is literally 5-6 words that will hook your client, then a list of services and contacts.

Ad format:

• A4;
• A5.

We place the text both horizontally and vertically. You will not be able to test for an effective format, because... This is not contextual advertising that allows you to conduct tests, so we act with confidence.

Additional topics and headings for service announcements:

• free consultations on choosing a mortgage loan;
• free lectures “How to buy an apartment”, “How to sell real estate”, “How to exchange an apartment”.

The purpose of the consultations: to make it clear that conducting a sale or exchange transaction is not like going to Auchan; it requires a clear understanding of what you are doing at each stage and what consequences to expect. In general, the listener should have a desire to delegate to you the authority to sell, buy or select housing.

Conduct consultations in the office, but not on those days when you are on call for incoming calls. And make sure in advance that you have a room for consultations.

How to write sales advertisements for a realtor? I understand perfectly well that we are not born marketers and often we have neither the time nor the energy to learn modern professions. In this case, it is possible to find those who can help us.

If you doubt that you have a selling ad that is 100% working, you can order the services of a copywriter who writes selling texts, he will edit your text and make the ad actually selling a service, an apartment, and anything else that is suitable. You can find a performer on the freelance exchange.

If it is difficult for you to understand, then upon request I will write detailed instructions on how to work with copywriters.

Location

Any instructions on how to write an advertisement for the sale of an apartment begin with accurately and in detail indicating the location where the property being sold is located. Don’t think that if you know the topography of a city or area well, then the buyer has the same information.

Address

If you want to sell your apartment as quickly as possible, you don’t need to “encrypt” its location. You shouldn’t write “apartment for sale in Moscow” - it’s big. Indicate the exact address: city, district, street, house, apartment. If you are worried that clients will show up unexpectedly, do not indicate the apartment number. However, its presence enhances the credibility of the ad.

Don't forget to indicate the city where the apartment is located. Many people overlook this point. Most often, the seller and buyer live in the same city, but it also happens differently.

Characteristics

The next point in the instructions on how to correctly compose an advertisement for the sale of an apartment is its characteristics. Here it is worth describing in detail the house where the premises are located, the year of construction, the material from which the object was built. Indicate the floor where the apartment is located and the total number of floors of the building. A detailed description of the object will save you from unnecessary calls. For example, if a person prefers housing on the ground floor, he will not disturb the sellers of the penthouse.

Environment

What else must be present in the text? Do you want to post a beautiful ad? Try to pay attention to the surrounding objects: description of the yard, location of the parking lot, playground. The presence of a dog walking area, distance to the nearest shops, schools, pharmacies and metro stations will enhance the positive impression. Do not write “large shopping center under the windows” - this will scare away the buyer. But the words “inexpensive 24-hour store in the next house” turn into a clear advantage.

Do you have information about your neighbors? Briefly describe this too. Do not describe your year of birth or place of work. But the words “neighbors are a young couple with two children and a retired colonel and his wife” will add attractiveness and openness to information.

Key phrases in the text for a real estate agency

Search engine promotion is extremely important for a real estate agency in the text. The queries that RuNet users enter in search of housing are simply amazing in their diversity. And it’s very good if these requests come specifically to your real estate website.

There are 2 tasks at once: to succinctly and emotionally describe all the advantages of housing, and at the same time, discreetly write key phrases in the text so that people come from a search. Particular attention should be paid to the long trail of key queries. Phrases like “buy a one-room apartment with a balcony in Nizhny Novgorod st. Akademicheskaya, 6” is written once every five years, but it is precisely such phrases that will bring “warm” buyers to your website or ad, ready to buy or rent housing right away.

Therefore, you must not forget about the keys in the text. I have already described this process in an article about construction, so I will not dwell on this in detail.

It is precisely getting into the person’s value system that will help successfully complete the transaction. And the creative text “About the company” for a real estate agency is the first filter that filters out “our” and “not your” options on the part of realtors and clients.

How to write sales text for real estate? Tricks and life hacks

Don’t say empty words like “magnificent”, “fantastic”, “cozy” without backing them up with facts - this will only cause mistrust.

No : Newly renovated.

Yes : Cosmetic renovation was done 2 months ago. New bathroom, freshly glazed balcony.

No : Cozy apartment.

Yes : Apartment in a new building on the third floor in a quiet area with windows overlooking the park.

Yes : Stalinka, with high ceilings and oak floors, in the historical center of the city, overlooking the square.

Yes : The windows face the sunny side from the courtyard, so the apartment will be bright and quiet.

No : Best apartment.

Yes : The only apartment in this building with a two-story layout.

Yes : The very first row from the sea.

Selling text for a real estate agency

The success of an ad depends on how useful information the consumer receives for himself and how adequately he can process it. And a headline written according to the 4U formula will also increase the conversion of text for a real estate agency.

Avoid cliches, bureaucracy, complex phrases, and unclear terms. The client must see clear benefits for himself and a selling structure in the presentation. And, of course, we must not forget about a catchy headline and call to action - the alpha and omega of copywriting.

And remember that there is no ideal home. An ideal is an ideal because you have to strive for it!

Deadline restrictions work very well. The rule “who gets up first gets the slippers” has not yet been canceled.

Imagine your target audience. A young couple without children, or a huge family. Noisy youth or an always busy businessman who loves silence?

If the apartment is in a new building, after renovation, highlight this in the title. An apartment without renovation is an apartment from scratch. Cheap price - 20% below the market is beneficial to investors. It is also advisable to indicate a district or street in order to more accurately determine the target audience.

The housing issue is the truth, but not the whole truth

It may seem difficult to advertise an apartment for sale correctly. This is wrong. The basic rule is to tell the truth, and not the whole truth. Not clearly highlighting the shortcomings of a home does not mean deceiving.

Don’t write about the “wonderful view from the window” if it faces the back yard of a supermarket. If the apartment requires investment, do not offer to “come in and live.” It is better to state in a streamlined manner that the room requires cosmetic repairs.

A bad decision would be to indicate the reason for the sale: “due to the death of my grandmother” or “due to an urgent move abroad.” The first option will scare away suspicious buyers who do not want to live where someone died. The second will push you to think: if something goes wrong, it will be difficult to find a seller. Prepare to answer such questions, think through your arguments in advance.

Text for a real estate agency on the radio

The radio usually advertises real estate sales. Rental income is too small to cover the cost of audio advertising. Usually, radio advertisements feature new buildings, cottage communities or luxury housing.

Example of a radio advertisement for new buildings (35 seconds duration)

The pleasure of change is yours – our concern and responsibility. Sales of new buildings in 18 cities of Russia: St. Petersburg, Moscow, Kazan, Kaliningrad, Krasnodar, Sevastopol and other cities have become closer. Make profitable investments in eternal values. A masculine approach to business and many years of experience. "Partner-Real Estate", Arkhangelsk, st. Karl Liebknecht, 19, 4th floor, office 406. Tel. 477-994 Make an appointment: 477-994 Come to us and live better!

Example text for real estate advertising on radio example No. 2 (timing 30 seconds)

June 22 and 23 – open day at the new office. Free consultations on legal issues, selection of apartments and mortgage programs. Chelyabinsk, Bratev Kashirinykh, 151 Unified reference phone - 776 27 27 Partner of Sberbank of Russia LLC. General license of the Bank of Russia No. 1481 dated August 30, 2010.

Text for real estate advertising on radio sample No. 3 (timing 20 seconds)

Real estate agency "Global". Purchase, sale, exchange of housing in Tolyatti and the entire Samara region. They work with housing certificates “Young Family” and “Maternity Capital” and discounts for their owners. Registration of a mortgage in our office. Guarantee of legal purity of the transaction and insurance of the apartment as a gift! Real estate agency Global 33-66-99

Text for radio advertising of real estate abroad example No. 4 (timing 20 seconds)

(Balkan tunes are heard. Different announcers speak in turn) To Turkey by bicycle. To the Czech Republic by car. By moped to Greece. On a yacht to Italy. Live in Bulgaria - travel around Europe. Apartments and houses on the Black Sea coast in Bulgaria. The average cost is 32,000 rubles per square meter. Real estate agency in Bulgaria Sweet Home. Telephone in Krasnoyarsk

About the owners

How to write an advertisement for the sale of an apartment? What features should you pay attention to? An important issue that becomes clear right away is the number of owners. If there are 2-3 of them, it’s worth saying about it. Otherwise, both you and the buyer will simply waste time.

It also needs to be said that minor children are registered (not registered) in the apartment. This is important; the presence of such residents complicates the sales process and requires permission from the board of trustees. If the ad states that there are no additional problems, this will increase the value of the property in the eyes of the buyer.

Net sale

People often misunderstand what this term means. The bottom line is that the sole purpose of selling a home is to make money. The seller does not intend to buy another apartment with the proceeds, but simply sells his property.

The deal has some advantages:

• the seller is the sole owner;
• the premises are vacant and ready for sale;
• no one is registered in the apartment and there are no debts;
• all documents are ready;
• the transaction can be completed on the day an agreement is reached.

Indicate such an important point in the ad; it is of great importance to the buyer.

Alternative

This method assumes that another apartment will be purchased with the funds received from the transaction. An alternative deal is much more difficult to implement. This is especially noticeable when not 2, but 3–4 transactions are carried out simultaneously. This option is called a “chain”.

Finding new housing takes time and effort, and moving can be challenging. There are also risks associated with inconsistency in the actions of all participants in the chain. If coordination of actions is inept, any of the participants in the process risks being left without money or an apartment.

To prevent this from happening, it is better to use the services of a professional intermediary.

Price

The most “correct” apartment advertisement, descriptions and examples of which are found in various sources, necessarily contains the exact cost of housing. According to statistics, the reader simply ignores about half of the ads where there is no exact number. Why is this happening?

Looking at an advertisement that is written “correctly” and colorfully, the client imagines a price that is completely different from what it actually is. Unattractive housing will not satisfy you with its quality, and a room painted in colors will seem inaccessible.

In order not to waste time on such options, the buyer simply will not call. So always indicate the exact price.

Do not write the words “price is negotiable.” When dialing a number, a person must understand what they will “negotiate” about.

Feedback

To get the maximum number of hits, indicate many contacts. Write your work, home and mobile phone numbers. Indicate your email address, Skype, Viber, and other communication channels. Let the buyer choose a convenient option.

Important point! After submitting the advertisement, the contact information will become a “bait” for a huge number of intermediaries offering services. Create a new number or e-mail to communicate with customers. Once a client is found, the connection is easy to block.

In the ad, it is important to indicate numbers that you will certainly answer. If you use Skype once a year, don’t write it. After calling 2-3 times and not receiving an answer, a person will lose interest in the offer.

Be sure to indicate in the ad how to contact you. People don't like to talk to invisible people.

If you are not on call 24 hours a day, indicate in the text the exact time when you can calmly answer the potential buyer’s questions. Make sure your phone is working during these hours.

How to make your ad stand out?

We have already said that the first impression is made by the headline. Make it so that the person wants to know more.

Think about how to turn the disadvantages of housing into advantages. For example, housing on the ground floor of a not very new house, with skillful presentation, turns into a “comfortable, warm apartment for an elderly couple,” and a remote outskirts with multi-story buildings turns into a “promising developing area.”

Use epithets to describe the room. Make them easy to understand. The children’s room is “bright and cozy”, the living room is “spacious and stylish”, the bathroom is “comfortable, convenient”. The reader should have a clear idea of ​​what is meant.

Fill the description with emotions. Tell us what a wonderful view of the park opens from the windows, how pleasant it is to relax on a summer evening in a cool bedroom. But don't overdo it. For example, the words “kindergarten under the windows,” on the one hand, indicate the proximity and convenience of the location of a “strategic” object, and on the other hand, they tell the buyer that with open windows it will not be possible to avoid the screams and squeals of joyful children.

If the qualities of the home seem to be an advantage, add visual emphasis. Highlight these passages in italics or bold.

Photos

Before posting an advertisement for the sale of an apartment, make sure to take as many high-quality photographs as possible. If luxury real estate is for sale, do not skimp on the services of a professional photographer. Show the housing “on the level”.

If you take photos yourself, follow these rules:

• take high-quality and detailed photographs;
• imagine the maximum number of rooms (rooms, corridor, kitchen, bathroom, storage rooms, balcony, view from windows, etc.);
• It’s better to add general photos of the house, yard, front door, staircases, playgrounds and other objects that advantageously demonstrate the home;
• post photos not from “grandmother’s chest”, reflect the real state of things;
• choose winning angles;
• Before you start shooting, put away unnecessary things (a mountain of dishes in the sink, of course, adds realism, but does not add attractiveness).

Video ad examples

If technical means allow, shoot a short video - walk through the rooms, look into all corners. Make a video from photos, putting pleasant music on the video sequence. Such techniques will enhance the first impression of the apartment and make you want to see everything with your own eyes.

Even an amateur-made video ad will increase the chances of selling an apartment.

Option 2

My apartment is located in a nine-story building on the last ninth floor. Half of the windows face the courtyard. And the rest discover our wonderful city in full view. We live in three rooms, in which indoor flowers grow on all the window sills.

At the entrance to the apartment, we have a bell hanging above the door, which makes a pleasant sound, notifying the arrival of one of the guests.

Further along the narrow corridor to the end and to the right you find yourself in my room. This is my small, but at the same time very cozy home, where there is everything you need for a comfortable stay in it.

Opposite my door is my parents' room. It is very spacious and has a balcony, where in summer there are always a lot of flowers on different stands. In the middle of the room there is a large double bed covered with a tiger bedspread. Along the wall there is a closet with mirrors, in front of which mom spends a lot of time when getting ready for work or visiting. There is a TV on the wall opposite the bed, and the floor is covered with a brown carpet.

In the center of the corridor there is a double door that opens into the hall. Here we spend family evenings, meet guests and celebrate holidays at a large round oak table. Along one of the walls in the hall there is a huge sofa, on which there is always enough space for everyone. Opposite it there is a wall with different dishes for any occasion, and in the middle there is a home theater with speakers for watching movies together as a family. A soft carpet is laid out on the floor, adding comfort and coziness to our room.

Immediately after entering the apartment, to the right is the kitchen - our mother’s habitat. It is made in burgundy and beige colors, pleasing to the eye. There are a lot of different kitchen utensils for convenience in preparing and eating food. And in front of the entrance to the kitchen in my apartment there is a pantry with all kinds of supplies from preparations and stored out-of-season items.

Everything in my apartment is done with taste and love. The wishes of each member of our family are taken into account. Leaving home in the morning, everyone is in a hurry to return here in the evening.

Adviсe

Let's look at unsuccessful examples of ads, a sample of which can be found in various sources:

1. Don't use abbreviations. The buyer should receive pleasant emotions from reading, and not participate in solving a puzzle.
2. Don’t write a lengthy essay on the topic “My apartment is the best.” No one will read a long opus either.
3. The text should reveal the benefits of housing, but not be too long. As a guideline, take 1/4 of an A4 page in standard font (Times New Roman 12–14) as a maximum.

What words should not be used in a sales ad?

1. Bargain. This immediately indicates that the price of the apartment is too high and the seller understands this.
2. In a good condition. It is better to specify that the renovation was done last year, new windows were installed and the plumbing was replaced.
3. Most words have a "not" in them. It has been proven that such phrases cause rejection on a subconscious level. It’s better to replace with synonyms: NOT big - cozy, NOT cold - warm, NOT far - close, within walking distance, NOT noisy - quiet, calm.
4. Urgently. This clause makes it seem like the seller is in a big hurry. This means that either the scammer or the money is really needed urgently and a significant discount is possible.

Bait words

1. Come in and live. It’s great if housing does not require additional investments. This will be appreciated by buyers who do not plan to invest money in repairs “for themselves” in the near future.
2. No commission. Will attract those who do not want to spend money on the services of an intermediary. It’s easier to negotiate a discount from the owner.
3. Bonus. People love to receive gifts. Are you planning to leave something in the apartment (a kitchen unit or a huge bed)? Talk about it. Are you planning to take everything? “Give” new residents excellent neighbors or a gorgeous view from the window.
4. Freshly renovated. It’s more pleasant to buy an apartment that was taken care of by the previous owners. There is no need for urgent additional expenses.
5. Great layout. This fact sometimes helps to smooth out not too large footage. For example, 2 isolated medium-sized rooms are better than 2 large but adjacent ones.
6. Well-maintained area. It will be appreciated by those who do not want to travel 8 bus stops to the nearest pharmacy.

Our flat

For every person, his home or apartment is a fortress in which he feels comfortable and safe. I really love my apartment, where I live with my parents and cat. I invite you on a tour.

We live on the twelfth floor of an eighteen-story building, the windows face east and south. We have a large, bright, spacious apartment, consisting of three living rooms, a corridor, a toilet with a bathroom and a kitchen.

When you first enter our apartment, you find yourself in a corridor. It is quite spacious, paintings by famous Russian artists are hung on the walls against a background of beige wallpaper, there is an old dressing table that we inherited from distant relatives, and a large pouf on which you can sit and put on your shoes.

After we entered the corridor, if we turn left, we can get into the kitchen - the place where we most often gather with the whole family for meals and tea meals. The kitchen is small, there is a white kitchen set along the wall, turquoise wallpaper on the walls, in the center of the kitchen there is a chic round table with a snow-white tablecloth.

Next, I’ll tell you about my favorite room. My bedroom is the only room with windows facing south. The sun is in my room all day, warming me with its rays and lifting my spirits. In my room there is a large soft blue sofa on which I sleep, a work desk, a computer, a TV hanging on the wall, and a carpet on the floor. There is gray wallpaper on the walls, and on one of the four walls my mother hung photographs of me as a child.

The smallest living room is the parents' bedroom. In this room there is a bed where mom and dad sleep, on both sides of the bed there are bedside tables with parents’ wedding photographs on them, along the wall there is a closet, pink wallpaper is glued on the walls.

And the largest room is the hall. There is a huge yellow sofa here that can accommodate all our relatives. Opposite the sofa there is a wenge-colored wall on which all our souvenirs brought from different countries stand, and inside the wall there is a large TV. On weekends, my parents and I watch movies, shows, and entertainment programs. A luxurious Turkish carpet made of multi-colored yarn is laid on the floor, and yellow thick curtains are hung on the windows to protect from the sun.

I really love my spacious apartment, I am happy to host my friends here, the furniture is ergonomic, the renovation is high-quality, there is a lot of light, and in the winter we are very warm, because the brick house does not allow heat to pass through and in the cold period we have hot radiators. My home is my place of power, where I relax, study and play.

6th grade

Sample advertisement

To summarize the above, let's give an example of how to write a beautiful ad.

LUXURIOUS APARTMENT WITH PANORAMIC VIEWS OF THE LAKE

Stylish, spacious 3-room apartment on the 19th floor of the 20-storey residential building "Marseille". The windows offer an amazing panoramic view of the Ob. BONUS: excellent fishing and a shady park for walking with children, a 10-minute walk from the house.

Address: Novosibirsk, st. Obskaya 2nd, 154, apt. 115

Optimal layout: large square hall, bright and spacious living room (20 sq.m.), two bedrooms (16 and 14 sq.m.), cozy kitchen (10 sq.m.) equipped with the necessary appliances. There are 2 toilets, a spacious bathroom with a jacuzzi, which will help you relax after a tiring day at work.

Renovated less than a year, perfect condition. Built-in kitchen wall, new plumbing, metal-plastic double-glazed windows, copper wiring, oak interior doors with stained glass, armored entrance.

Cozy green courtyard with comfortable wooden benches. Children's playground with carousels and slides, children's climbing wall.

NEW BEAUTIFUL HOUSE: brick, warm, built in 2021. There is video surveillance, concierge, intercom, freight and 2 passenger elevators, fresh renovation in the front door.

Within walking distance there are 2 schools, a kindergarten, on the ground floor of the adjacent entrance there is a pharmacy and a small store. The Lenta hypermarket is 800 m from the house, the Melkombinat stop is 5 minutes, the Rechnoy Vokzal metro station is 20 minutes. on foot.

The apartment is waiting for a new owner. Price 6.2 million rubles. Yuri, t. 8-913-397-88-83 (weekdays from 10 to 19:00). Call! Once you see this apartment, you will never want to leave!

As you can see, it’s not difficult to write a good advertisement for the sale of an apartment yourself. It is enough to follow simple rules. Well, the main recommendation: if you have created a beautiful advertisement for the sale of an apartment, read it carefully. Ask yourself: would I call? The answer will tell you whether you did everything correctly or not.

Essay on the topic Description of my apartment

My family and I live in a large four-room apartment. Our family consists of four people: mom, dad, sister and me. My parents have one room for two, and we have a roommate, the fourth is made into a common living room, where we like to spend the evenings.

Previously, we had to live in a small one-room apartment, and then, when our financial situation improved, we could afford to buy a large home. I love our new apartment, it's so spacious.

Our apartment is located on the third floor of a new building. This new building appeared not long ago; it is located in a good area of ​​our city. All the residents praise the apartments here and say that the house is very well built. This is probably why my parents bought our apartment here.

We have been living here for six months now. The apartment has a good European renovation, it is sunny, it has windows facing all directions. Our apartment starts from the hallway, where we take off our outerwear and shoes. The hallway is quite spacious; two large hangers, a shoe rack, a chair and a large mirror can easily fit here. To the right of the hallway is a bathroom with a bathroom and toilet. After the bathroom, kitchen. The kitchen, my mother’s favorite room, is where he creates his culinary masterpieces.

On the left side of the hallway are the remaining rooms. First there is a huge hall - the living room. There is a sofa and two armchairs, and a TV. We spend all evenings in the hall, get together with the whole family and watch TV. Behind the living room are two children's rooms and a parents' room.

The parents' room is a bedroom with a bed; there is also a table with a computer, two chairs and a wardrobe. Dad often works on the computer.

My sister's room is made in a girly style: pink wallpaper, bed and armchair of the same color. My sister is three years older than me, and she has a computer, but I don’t have one yet. My parents said that when I grow up, I will also have my own computer, but for now I am content with a simple game console. My room is different from my sister's room. There are no pink shades on my wallpaper, my wallpaper is with cars. The bed is also in the shape of a car, there is also a table, a chair and a wardrobe.

I love our apartment!