How does a real estate agency work? Principles and activities

May 25, 2020
Business ideas
Natali Michaelis

The question of how a real estate agency works worries many novice entrepreneurs. It's not surprising. The real estate business is considered one of the most profitable and quickly pays off, since its income depends on the cost of the apartment that the agency sold. However, such an enterprise has its pitfalls, which you should familiarize yourself with. In our article you will learn about the basic principles of work and types of activities that a real estate agency engages in.

What does a real estate agency do?

Have you ever wondered how real estate agencies sell apartments? Real estate transactions are the main field of activity of any real estate agency. If a client urgently needs to buy or sell an apartment or rent a home at a relatively low price, then real estate agencies come to the rescue and will provide the person with professional assistance for a small percentage.

Today, only a few are engaged in independent manipulation of real estate, since it is easier to pay a percentage of the sale to a special organization than to purchase an apartment 1.5 times more expensive than it actually costs. At the same time, professional lawyers guarantee the purity of the purchase and sale transaction, which means you can be one hundred percent sure that you will buy a house that will then belong only to you.

If something goes wrong…

The job responsibilities of a realtor look simple on paper. But things get more complicated if the client is unhappy. Possible reasons:

During the transaction, the condition of the apartment was damaged.
Irregularities in documents surface.
The realtor received the money and disappeared.

There is responsibility for this. Depending on whether you are a private owner or an agency employee, it differs.

Agency

The employer is responsible before the law, and you personally face disciplinary action. Responsibilities and requirements for a realtor are subject to laws, so be sure to study:

Civil Code (sections “Contract Law”, “Inheritance Law”);
Family code;
Tax Code (section on income of individuals from property);
Federal Law-102 “Law on Mortgage (Pledge of Real Estate);
Federal Law-214 “On participation in shared construction”;
Federal Law-122 “On registration of rights to real estate and transactions with it.”

Read on the topic , find out what 5 mistakes an entrepreneur should avoid so that his business does not fail

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If the client remains dissatisfied and the court is on his side, you will be held civilly liable under the Consumer Rights Protection Law . You will pay the client:

100% commission;
penalties for late return of commission;
50% fine of the amount collected.

If the court convicts you of deception or malicious intent, then you will face administrative or criminal punishment, depending on the damage caused to the client:

Less than 250 thousand rubles. Art. 7.27.1 Code of Administrative Offenses of the Russian Federation. Fine from 5 thousand rubles. up to 5 times the amount of damage.
More than 250 thousand rubles. Art. 165 of the Criminal Code of the Russian Federation. Fine up to 300 thousand rubles. or forced labor for up to 2 years with restriction of freedom for up to 1 year.

If you fraudulently registered an apartment in your name, then under Article 159 of the Criminal Code of the Russian Federation you face a fine of 100 thousand rubles. up to 1 million rubles or forced labor for up to 5 years with restriction of freedom for up to 2 years.

Many clients encounter unscrupulous realtors. Don't be like that.

Ilya Menzhunov, director of the luxury real estate department at Metrium Group for the Kazned.ru website:

— A bad realtor rushes to read the contract. So he, most likely, wants you to skip the questionable point and not ask unnecessary questions.

Only scammers will ask for a purely symbolic commission. A good realtor values his services.

Original documents are only needed when signing. Cunning realtors try to get the originals right away so that the client cannot contact another agent.

Let's summarize. What are the responsibilities of a realtor? He must follow the steps of working with real estate, treat documents conscientiously, respect the laws, master business programs and be easy-going. Work for yourself or under the guidance of a boss - the choice is yours. Make up your mind and take action!

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Advantages of organizations

To better understand how a real estate agency works, we suggest you familiarize yourself with the list of undeniable advantages of this organization, which is presented below:

no need to negotiate with the buyer or seller;
no need to spend a lot of time and money on advertising your real estate;
you won’t waste time searching for the best deal;
A lawyer monitors compliance with all legal formalities.

Many novice entrepreneurs mistakenly believe that a real estate agency is just a seller or buyer of houses and apartments, but this is not entirely true. It would be most relevant to compare such an organization with a law firm providing various services, and not with an individual who buys real estate and then resells it at a higher price.

TOP 5 services from agencies

A large company that deals with the sale and purchase of real estate has a huge headquarters of employees and also boasts an extensive structure. Some companies grow so much that they open their branches in other cities or begin to build apartment buildings themselves. If you are still trying to answer the question of how a real estate agency works, then in the following sections you will find a rating of the five most famous services that this organization offers.

Buying apartments

The most common service provided by a real estate agency is the purchase of apartments. Searching for a new place of residence on your own can take quite a lot of time and money, so special organizations can save you from this hassle for a small amount. It is worth noting that you can list all your requirements for the desired housing to realtors, and they will find for you the option that is most suitable.

If you are thinking about the operating principle of a real estate agency, it is something like this:

the realtor reviews the application from the client and contacts him personally;
as a result of a free consultation, all the smallest details are clarified;
the real estate agent begins searching for suitable housing in the database.

If the client is completely satisfied with the new apartment or house, then a purchase and sale agreement is concluded with the owner, as well as a commission is paid to the agent. However, it also happens that in the real estate agency’s database there is no housing that would satisfy the customer’s requirements. In such cases, realtors search for an apartment “manually”, sorting through advertisements in newspapers and on the Internet.

The whole truth about realtors

I work as a realtor! Ah, this hellish, hard, but such exciting and interesting work.

So, who is this realtor? What is hidden behind the beautiful sign?

I hope that after reading the article, you will know at least a little more about realtors...

Private realtor in Moscow - Tatyana Mamontova

8-903-170-13-84

Who are realtors? What do they do, should you contact them, should you be afraid of them?

They are called differently: realtors or realtors (from the English Realtor), real estate agent, broker, but it all comes down to one thing - these are specialists, real estate market professionals.

Each realtor has his own specialization. Some specialize in renting apartments and rooms in Moscow and the region; there are those who are engaged in the purchase and sale of apartments on the secondary market; there are those who work on commercial real estate - offices, retail and warehouse premises; there are agents who deal exclusively with the sale of new buildings; There are those who sell country real estate - land plots, dachas, houses.

Do not believe those agents who say that they deal with all areas of real estate at once, that they are a generalist. This is, for the most part, profanation. It is almost impossible to know all the directions of the market - the situation of the segments, and even more so to do all this.

Only those who have at least 15 years of experience in the profession can be called a generalist in real estate. These are mastodons, aces, high-flying birds - and often they do not work as ordinary agents, but manage departments in real estate agencies, engage in mentoring - train newcomers and exercise general control. Many experienced realtors open their own offices or head real estate agencies. Many, having gained enough experience and built up their portfolio of clients, go into private ownership.

How to become a realtor? Where do they come from?

In our country there are no specialized higher education institutions, or even secondary specialized institutions, where they would teach such a profession as a realtor.

So where do realtors come from? Who trains real estate agents in their craft?

There are several ways to become a realtor.

The first is to get a job at a large real estate agency as a rental realtor - trainee. Every reputable agency has a training center where they train new realtors. During the internship, newcomers are taught competent conversational speech, the ability to communicate on the phone, not to be afraid of the interlocutor’s gaze, not to be afraid of awkward questions and to competently avoid these questions. They teach you the ability to present yourself, present yourself competently and sell at a higher price. They teach how to actively search for clients. They give lectures on jurisprudence, on the basics of civil and housing law. Conduct seminars and trainings. They are trained by senior colleagues and invited teachers, business trainers. After several months of training at a corporate training center, you can safely call yourself a real estate agent.

The second is to take a realtor course. Currently, quite a few training centers teach real estate courses. For some agents this is an introduction to the profession, for more experienced ones it is an improvement in their qualifications. This type of training cannot be classified as either higher or secondary specialized education, although all training centers issue certificates, diplomas - gold and diamond brokers. Training in this case will be no different from the training center of a real estate agency. The teachers there are often highly qualified pundits - professors and associate professors, practicing realtors and lawyers. One difference is that training is paid, whereas a real estate agency almost always trains its trainees free of charge.

The third is self-education. Are realtors self-taught? Yes, there are such agents.

About easy and fast money!

A lot of applicants try to get into the profession after they find out what commission the agent takes. These numbers turn applicants' heads and take them into a deep, uncontrollable flight. But many come and leave almost immediately. And this happens because newcomers go to realtors for big earnings, and their first tangible money can appear only after at least six months.

Employment in a real estate agency does not immediately guarantee high income. In a real estate agency, no one will supply you with clients. This is the main and most common misconception among those who are thinking about becoming a realtor. On the contrary, you will need strength, resources, patience, hard work, and perseverance. But first of all, time and money. First, you yourself must find a client, offer him cooperation, sign an agreement for the provision of real estate services, then provide a service for the sale of the property. After a buyer has been found, the process of formalizing the transaction begins - signing a purchase and sale agreement, registering ownership, cash payments, obtaining a certificate of state registration of ownership, signing a transfer and acceptance certificate. And only after all this the real estate agent receives his commission. From the moment you find a client until the moment you sell the apartment and receive a commission, it takes from 3 months to several years, it all depends on the complexity of the transaction. Hence the high turnover of staff in real estate agencies; many cannot stand the lack of money and run to get a job with modest but guaranteed earnings.

About the prestige of the profession.

Currently, the prestige of the profession has greatly diminished. Just 10-15 years ago, only a few lucky people could become a realtor. Nowadays, everyone and anyone is becoming a realtor. Large real estate agencies in the capital recruit several dozen people every day for the position of trainee agent. The same number quit every day. The staff turnover is colossal! People are hired and fired in batches.

When applying for a job at a real estate agency now, no one - neither the manager nor the head of the HR department - will look and ask - where are you from, what is your citizenship, what is your education?! They take absolutely everyone. It’s understandable - why not take it! After all, any agency desperately needs unskilled workers, and free ones at that - those who will perform a huge amount of daily routine work, will not ask for anything and work from light until dawn. There is no guaranteed salary; all wages are piecework. Now 1-2 people out of 100 remain in the profession, the rest drop out, and after a week or month of work they cannot stand the lack of money and instability of income.

In
what cases should you contact a realtor?

This is how it usually happens with us. We begin to look for outside help only after we admit to ourselves that we are powerless. Having messed things up and hit the wall, we begin to look for a good realtor. It is, in principle, understandable. When we begin to solve our housing problem, we become, at least a little bit, realtors ourselves. And indeed, each of us can do the simplest things - take a photograph of an object and post it on the Internet.

The competence of a realtor includes a huge number of issues. Everything is not as simple as it might seem at first glance. Before the implementation of the project, a huge amount of preparatory work is done. Research and analysis of a specific market segment, marketing research, strategy and sales tactics

Don't try to do everything yourself. And even if you want to directly participate in and control the sales process, express your thoughts with the agent and coordinate your actions with him. The agent has the entire arsenal of tools to implement the object - from a nail to a machine gun. With an agent, everything will be much easier, faster and more profitable.

If you have an acute housing problem, you have decided to sell an apartment, buy an apartment or a plot of land with a house. Do you need to sell one living space and buy another - exchange an apartment? Would you like to rent an apartment or a room in Moscow? For these and many other questions regarding real estate, contact your realtor.

A few words should be said about overly self-confident people who want to solve their housing issues on their own without a realtor. Extreme self-confidence can become a dangerous character trait when buying or selling an apartment. Some are too independent by nature, others are too “literate”, others are misers. They call and ask: “What is the cost of real estate services? 100 thousand? Now! Yes, I myself, I won’t pay you a damn thing.” And after a while they appear in news reports, in crime chronicles. They were either left without money or without an apartment. Black realtors are not sleeping. An arrogant seller or buyer in the real estate market without a professional consultant is a godsend for scammers. Everyone must do their job. A doctor is to treat, a teacher is to teach, a baker is to bake bread, and a realtor is to sell and rent out apartments.

Who is better to contact - a private owner or a real estate agency?

There are a number of benefits to working with a private real estate agent. The main reason why clients choose a private owner is the conditions of realtors

, for example, the size of the commission - a private agent’s commission is two times lower!!! Secondly, you can be sure of an individual approach, that your question will be treated with maximum attention and maximum interest. The private owner is easy-going, mobile, and quickly responds to a potential buyer. Personally motivated, he works for his own name.

Agencies have high commissions, the agent coordinates every move with senior management - because of this, there is a slow response to a potential client, this slows down the transaction, the responsibility for conducting the transaction is blurred between employees, there is no personal motivation, there is no personal interest in the successful and quick execution of the transaction. In real estate offices, the low salary level is a percentage of the commission; the agent receives from 25 to 40%, hence the high staff turnover. The reluctance to pay a good salary leads to the fact that the staff of a real estate agency is staffed with low-skilled specialists and agents without experience. It often happens that one agent begins to conduct a transaction, and another one completes it. Confusion, leapfrog. Blurred responsibility - touch anything, no one is responsible for anything.

How I became a realtor. How it happened with me - Tatyana Mamontova - from a personal point of view.

I came to a large Moscow real estate agency, passed an interview and was hired as an intern.

A lot happened in the first months - calling a database of potential clients, posting printed advertisements around the city - on entrances and on bulletin boards, an internship at the agency's training center - duty, seminars and trainings.

Several months have passed and the result is zero. Nothing. I was already desperate. I thought I'd leave. Moreover, this thought put more and more pressure on me, because everyone who came to settle with me had already left. Those who worked for several years also left. The instability of earnings persuaded many to give up working as a realtor.

Days passed... My husband yells that you are sitting there in your pants?!

Several months passed - I got my first real client. It was an urgent sale of a 1-room apartment in Butovo. The transaction was completed in the shortest possible time - within a month.

And only after six months of work I received my first money, my first commission. I received 30% of the agency's commission. You can't imagine how happy and glad I was. I came home and laid the money on the table in front of my husband. Look - I made money!!!

My husband looked at me with universal sadness, and was not happy... During my first 6 months of working as a real estate agent, we spent all our savings.

And off we go. But this is all lyrics.

But a lot of water has passed under the bridge since then...

What is your commission? So expensive?!

It is worth responding separately to those who believe that realtors charge too much for their services. From their point of view, agents earn too much. Money is coming in.

I’ll answer them in detail, I’ll break it down for you. What is the job of a realtor?

In the case of selling an apartment, the profession of a realtor is

- visiting the apartment, identifying advantages and disadvantages, legal assessment of title documents, expert assessment of the market value of the apartment, presentation of the property, photography, organization of a comprehensive advertising campaign for the property (placing an advertisement for the sale of an apartment in professional paid real estate databases - Cian, Avito, Winner, Smartagent etc.), working with telephone inquiries from potential buyers (screening out unreliable, suspicious ones), organizing apartment showings, collecting the necessary documents for the upcoming transaction, drawing up a purchase and sale agreement with registration of the transfer of ownership of the property, ensuring secure cash payments between the parties, work on transferring the apartment to the new owner, signing the transfer and acceptance certificate of the apartment.

And the real estate agent will shoulder this entire amount of work. Are you ready to solve all these problems yourself?

The transaction can take from several months to several years. And all this time the agent lives on his own money, spends money on transport or gasoline, on mobile communications, all this time he eats something.

To confirm your words, find someone among your friends who has tried to solve their housing problem on their own. Ask him how long the process of selling or buying, exchanging an apartment took, was he able to solve his problem, buy or sell, on his own without an agent? How much money did all this cost?

An example in numbers - the agent’s stated commission is 120 thousand rubles for the sale of a vacant apartment, this transaction takes time - 4 months. In terms of months, this is 30 thousand rubles per month, dirty. Such quick deals happen extremely rarely. Agree, not so much.

About hidden commissions, black sheep and black realtors.

What is a hidden realtor commission? How do realtors cheat?

The hidden commission is money, the difference from how much the object was actually sold for and how much the client received in hand.

There are many opinions among agents about the admissibility of hidden commissions. In the process of these verbal battles, three points of view on this phenomenon were formed:

there is no point in working without a hidden commission
hidden commission is not acceptable under any circumstances at all
sometimes, in some cases, "hiding" (jargon) is acceptable.

Let me give you an example of how an agent can receive a hidden commission.

You are selling a 1-room apartment, the agency has valued it at 5.5 million rubles, 300 thousand rubles less than its real market price, justifying their assessment by the shortcomings and illiquidity of your housing. In fact, the agent understands that the market will quickly respond to this offer, the apartment is interesting, it will quickly sell. The apartment is advertised at a price negotiated with the owner - the seller. It would seem where the catch is? The owner asks for 5.5 million rubles and in the advertisement it is stated for this money. At first glance, everything is decorous and noble. However, when clients and interested parties start calling an advertisement for the sale of an apartment over the phone, the agent says that the price is currently higher and the apartment now costs not 5.5, but 6 million rubles, justifying this by the increased demand for the property, but the price has not changed did not have time. Then everything is simple. There is a buyer for 6 million rubles. Then it’s a matter of technique - during the transaction, the agent’s task is not to allow the owner - the seller of the apartment - to communicate with the buyer of the apartment, so that it does not come to light that the agent hid from the seller the real amount for which his apartment is being sold. The agent in this case receives from the seller a commission under the contract for the provision of real estate services (3-4%) and a hidden commission in the amount of 500 thousand rubles. Here's a trick with the ears. The seller is a fool, the agent is in chocolate.

How do black realtors work?

Every family has its black sheep. Let's talk about those who discredit the title of agent or realtor.

In general, black realtors have nothing to do with agents - they are scammers manipulating real estate. They get involved in dirty deals, engage in raiding, taking away apartments from socially unprotected segments of the population - pensioners, orphans, disabled people, drug addicts and alcoholics,

Black realtors or apartment raiders are scammers who misappropriate property rights to housing. Moreover, schemes and methods for taking away living space from citizens are constantly evolving and progressing, becoming more and more complex, and scammers in the real estate market are becoming more sophisticated and inventive every day.

Any of us could be clients and victims of black realtors. First of all, black realtors are looking for victims among vulnerable segments of the population - lonely people, the mentally ill, people with serious illnesses, citizens leading a parasitic lifestyle - alcoholics, drug addicts, parasites.

A huge number of people are drawn into apartment scams. These include employees of budgetary organizations - employees of pension funds, hospitals, boarding schools, dispensaries, social security departments, police officers, and so on.

Let me give you an example,

Olga Vasilievna had an apartment in a prestigious area of the capital, on Krasnaya Presnya. Following a tip from her sister, one morning an ambulance stopped under the windows of her apartment. Strong guys (nurses) and a slight-built elderly man in a white coat came out. Later he introduced himself as Boris Anatolyevich, a doctor at a psychiatric hospital. Olga Vasilievna was placed in a psychoneurological clinic and diagnosed with schizophrenia. She soon learned that she was declared incompetent and that she was discharged from the apartment. After several years of treatment in the hospital, she was discharged. Upon being discharged from the hospital, she learned that her apartment had been sold. Olga Vasilyevna filed a claim to cancel her incapacitated status. After several years of litigation, her legally competent status was returned, but she was unable to defend her apartment in court. By that time it had already been resold several times.

In this case, there is a conspiracy of several characters at once - the victim’s sister, the mental hospital doctor, the realtor.

Let me give you one more obvious example.

One of the most common ways of taking living space from the population from black realtors is to buy a share in an apartment. In this case, it doesn’t really matter what share we are talking about. 1/2 share in a 2-room apartment or 1/38 in a 5-room apartment. For apartment swindlers, the very fact of legal presence in the apartment is important. Then everything is simple. Black realtors are trying in every way to make the stay of other owners or temporary residents unbearable, leading other apartment owners to the idea of selling their shares for pennies.

Also, the clients of black realtors can be quite respectable people with a good income, quite wealthy. They end up in the network of apartment scams because of their pathological greed. Such clients in the market, in an attempt to save money on the services of a realtor, do not turn to a highly qualified specialist with a name, or to a reputable real estate agency, but go to the agent who names the lowest cost of the commission. This is the bait they are caught with.

Is this really you?

You can find everything on the Internet. And many homeowners are looking for an agent on the World Wide Web - looking through resumes, comparing prices for services. Posting your profile with an offer to provide real estate services on popular Internet portals or making your own page or website is one of the growing ways to attract clients.

There are hundreds, if not thousands of offers for the provision of real estate services posted on the Internet. The competition is crazy. Each next offer is more tempting than the previous one. Sometimes this race to race looks very funny and funny, if not stupid. The agents on the pages sparkle with eloquence, flaunt their regalia, boast about their achievements, awards, diplomas, certificates, and talk about their vast sales experience. But in reality they turn out to be dummies, they can’t put two words together in a conversation!!!

The first impression that a realtor makes on you when addressing potential clients with his message can often be deceptive.

The paper doesn't turn red, and neither does the Internet page. Therefore, when choosing an agent via the Internet, you need to pay attention to how and what the realtor talks about in life. The very first live communication will put everything in its place - what the agent is like.

It is also especially worth noting the fact that not all agents act on their own behalf. Many are backed by real estate agencies and entire corporations. Many homeowners who want to receive real estate services initially want to know who they will have to communicate with. And they fall not for the impersonal signs of real estate agencies, but for real characters - private realtors. And recently, the trend towards turning to private owners has only intensified. This is understandable. Clients receive maximum attention for a very modest agency fee. The difference in commissions can sometimes reach several times. And in order to cover this segment of the market, or at least try to catch all potential clients in the real estate services market, agencies have come up with this maneuver...

They select an intelligent agent from the staff, make a website for him, and begin to push his face, under the guise of a private owner, into all the holes on the Internet. Of the top 10 realtors in Moscow in search results, half are not responsible for their words and actions. They are puppets, behind them there are puppeteers - real estate agencies. There are much fewer real, living, strong private real estate specialists in Moscow; they can be counted on the fingers of one hand.

In conclusion, I would like to address all those who are already planning to solve their housing problem today and those who are just thinking about it. Contact time-tested agents. Choose an experienced realtor with a reputation and name, do not cooperate with amateurs who, in pursuit of a long ruble, dump on the market, attracting you with a low commission cost. Free cheese, as you know, only comes in a mousetrap. You should not react to impersonal agency signs. A private real estate agent values his name, because in fact, this is the only thing he has - his name. Transactions completed and reviews from grateful clients are the best reward and advertisement for a private owner.

Entrust the solution to your housing issue to a professional!

Purchase and sale, rent, consultations

Always yours, Tatyana Mamontova is a private realtor in Moscow.

Apartment exchange

Real estate agencies working with new buildings very often offer apartment exchange services. This procedure is quite complex, so it is almost impossible to implement it without the help of a professional lawyer. If you want to exchange your old house outside the city for a new apartment in a new building, then a real estate agency will provide you with such a service. If a buyer is not found, the organization itself will buy your house and resell it in the future to another client.

Procedures for exchanging real estate can be very diverse. Moreover, it is not at all necessary that both objects are located in the same city. Some companies carry out intercity and even international exchange. It will be almost impossible to carry out such an operation on your own, but for a competent specialist it will not be difficult. Although the cost of such a service is not cheap.

Rental of property

The question of how real estate agencies for renting apartments work is one of the most popular among entrepreneurs who decide to open their own real estate agency. However, there is nothing complicated about it. The client simply submits an application to the organization indicating the requirements for the housing that he intends to rent. After this, the realtor selects several suitable options from the list of apartments in the database and makes an appointment with the client. Of course, such a service can be provided without an intermediary, but the participation of a professional lawyer completely eliminates the possibility of fraud on the part of either party.

Famous representatives of the profession

Most often, realtors become famous for working with luxury real estate and celebrities.

Representatives of the profession who are known outside their country:

C. Carroll. Vice President of the American real estate agency Douglas Elliman.
Fredrik Eklund. Agent from Sweden who works with celebrities.
Tatiana Vakulenko. The best luxury real estate agent, according to Building Business.

Russian realtors often remain in the shadows, so it is more difficult to name well-known representatives of the profession in the Russian Federation.

Urgent purchase of apartments

Have you thought about which real estate agency to work for yourself? It is best to choose an organization that deals with the urgent purchase of apartments at a relatively low price. If a realtor manages to implement such a deal, then he will have real estate on his hands that can be sold for 75–85% more in a few days. However, do not forget that you will have to pay part of the proceeds to the agency the client contacted.

This service is considered the most profitable for a realtor and allows you to get rich in just a few months of work. For those people who know how to communicate with people, bargain, and also understand the market value of apartments, making money at a real estate agency will not be difficult. This is one of the most promising types of business, the profit from which depends on the individual skills of the realtor.

Opportunity for career growth

If a realtor works for himself, then career growth consists of opening his own company and hiring other employees. Working for an agency often doesn't come with much of a raise. You can be a simple specialist, then become the chief or head of a department. It all depends on the hierarchy established in the agency. It often happens that the system consists of 2 levels: ordinary employees and the director, i.e. There is no opportunity to move up the career ladder.

A realtor can open his own company and work for himself.

Sales management

Now you know how to work in a real estate agency business. However, another service we haven't mentioned is sales management. A special department in the organization is engaged in advertising its services and real estate on various platforms, as well as attracting new clients and buyers to the company. Such employees receive a fixed salary, so it is recommended for a novice entrepreneur to get acquainted with the real estate sector at this level.

Among the skills in this position, he will need the ability to work through the Internet and the media, since most advertising in the twenty-first century is carried out precisely with the help of these resources. Of course, you can find advertisements in newspapers, but be honest with yourself. When was the last time you saw a person reading a newspaper? But today almost everyone has smartphones and Internet access. Perhaps sometimes management will instruct you to place outdoor advertising. Be that as it may, you will get a pretty good experience.

Prospects for the profession

It is believed that a realtor is a dying profession, because... There are electronic platforms for the selection and sale of housing. However, not everything is so simple. There will always be people who do not want or cannot independently deal with issues related to real estate. Considering the massive development and expansion of cities, it can be argued that this profession has a future.

The main thing agents should focus on is constant learning and the ability to adapt to the environment. With the development of digital technologies and the abundance of websites, it is important to competently combine live and electronic interaction. To remain in demand, you need to change with the world.

How is information collected?

Most large organizations simply prefer to buy databases of landlords, buyers and sellers on special exchanges, but in some cases special employees search for such information. The database usually contains the following items: the client’s name, his contact information, geographical location of the property, desired cost, floor of the apartment, number of rooms, square footage and other information that the client indicated on a special website.

Such databases must be replenished regularly so that the agency can conduct its activities productively. The management of the company is responsible for distributing the information received. Each agent is given a list of potential clients to call and schedule a personal meeting if necessary. If the client does not agree to the conditions that the realtor dictates to him, then he is sent to the very bottom of the list.

Negotiations with potential clients

Of course, it will be almost impossible to agree on the sale of an apartment over the phone, so agents most often make an appointment with the client on neutral territory or in the apartment to discuss all the details. If such a meeting has been scheduled, the realtor must use all his reserve of eloquence to make the deal go through. If the client is satisfied with everything, then the next step will be the preparation of documents.

It is worth noting that the larger the real estate agency, the longer it takes to prepare the necessary documentation. This stage cannot be rushed, since even the slightest error in calculations can be catastrophic. Realtors check all the information several times, after which they certify it to management, and only then give it to the client for signing.