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Even a good location of the house, excellent condition of the apartment and a reasonable price do not guarantee that the property can be quickly rented out. It is very important for the owner to correctly compose an ad and place it on as many sites as possible. Ready-made samples and useful tips can be found in this material.
Expert opinion
Ozerova Marina
Lawyer, specializing in inheritance, family, housing matters
We advise you to read the article on how to independently assess the market value of rent - details here.
Template for posting with tear-off leaves (word)
Sample advertisement for print (word)
Apartment rental advertisement template
Even a good location of the house, excellent condition of the apartment and a reasonable price do not guarantee that the property will be quickly rented out. It is very important for the owner to correctly compose an ad and place it on as many sites as possible. Ready-made samples and useful tips can be found in this material.
- 7 points that must be reflected
- Ready-made ad samples
- Where to place an ad Share link:
Avoid "stop phrases"
Avoid stop phrases such as:
cosmetic repairs required;
urgent delivery, bargaining is appropriate (this may transparently hint that you have a “black streak” in life, and you will agree to any conditions. So you can seriously lose in price with that very “appropriate bargaining”);
the apartment is small (honesty is a good thing, but it’s better to write “cosy”);
I act by proxy, the owner is in prison/hospital/army (no comments).
Ready-made ad samples
When writing ad texts, it is important to consider that they should be as short as possible, but succinct. All information can be presented literally in 5-7 sentences, i.e. the finished text should visually look like 1 (maximum 2) paragraph.
When creating an ad, you can use the following samples:
Where to place an ad
Of course, on the most popular sites on the Internet (all other advertising platforms - TV, newspapers, etc. - are no longer popular). Text and photographs are posted on the largest portals. To understand which site is visited by a large number of users, just type a popular search query, for example, “Rent an apartment in Moscow,” and then see links on the 1st page of the TOP results.
However, on almost all portals the services for posting advertisements are paid, otherwise the text will be lost on the last pages of the search. Therefore, another good option is posting on social networks - thematic groups with a large number of users (several tens of thousands of people). You can also make a paper announcement by sticking samples on boards in the same area. But you will need to constantly ensure that no one interrupts them, so this option is less effective.
Source: 2ann.ru
Explore the market
Before renting out an apartment, you need to research the rental housing market and do at least the most minimal analysis of competitors.
What does it mean to research the rental market? This means looking at at least 30 - 50 advertisements on popular sites where housing is offered for rent. You need to look in the area (and preferably on the same street) where you plan to rent out an apartment. There is no need to look at advertisements with addresses that are located in another area, since the cost of offers may differ significantly.
How to write an advertisement for “rent an apartment” and place it to quickly find housing?
The unstable financial situation forces many citizens to refrain from taking out a loan for an apartment. Most people prefer renting housing.
What needs to be written in an advertisement for renting an apartment, and what is not necessary to indicate in it, where to place information and other questions on this matter will be discussed below.
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How to write a private rental publication?
In an advertisement for housing, the main thing is not the beauty of the style, but the presentation of real and truthful information.
- Of course, first of all, you must decide on the criteria that you need in your future apartment. The text must indicate:
- the area where it is convenient for you to rent housing;
- write whether the presence of furniture is important to you;
- how many rooms;
- Which floor would suit you?
The more such nuances you indicate in the ad, the narrower the circle of those who will call you with offers will be. Plus, providing a detailed description of exactly what you want will show landlords that you're serious about your intentions.
What should you not write?
Tenants leave to look at other apartments when they see in the ad:
- Words with a negative connotation.
- Formulations with disrespectful attitude towards people of other nationalities.
- Spelling mistakes.
- Inaccurate data on apartment area, address, other people's photographs.
- Elimination of negative factors after the fact of settlement. Disinfest insects, fix the faucet, put up wallpaper, restore the Internet, repair equipment before publishing the description and starting viewing.
Where is the best place to advertise for renting a living space?
When the latest text of a publication about renting a room or apartment is compiled and written, all the nuances are taken into account, the question arises where to submit this advertisement. There are several options:
- A newspaper is a good option, but in this case it should be taken into account that the text should not be too long, so you need to write to the point.
- A ticker on TV is also good, but again the text should be short.
- A real estate agency is the easiest way, in which the agent will do all the work. However, the agent will need to pay a commission, not only to the tenant, but also to the landlord, so most people offering housing try to do without intermediaries.
- Posting advertisements on the street is a time-tested method. As a rule, advertisements like “I’ll rent a room or apartment in your house” are placed in the area of the intended rental property, which naturally simplifies the search. There are also disadvantages - you will have to run around the area, and besides, paper advertisements deteriorate from rain and snow, and sometimes they are simply torn off.
- The Internet is by far the most convenient way to advertise. The text can be any size, you can attach a photo, and so on. All this will increase the response from potential landlords.
Top 5 paid and Top 5 free sites on the Internet
- JCAT.RU is a paid service that allows you to find housing very quickly, as it will place your request on the most popular sites.
- ZIPAL.RU – posts information on portals with similar topics. The service is paid, but the range of tariffs is quite wide.
- Yula is a young bulletin board, most of its visitors are residents of Moscow and St. Petersburg, and posting advertisements, including those for renting rooms and apartments, is paid.
- Razmestim100.ru – the text is compiled by the site’s editors, after which the ad is placed on the 100 most popular real estate portals.
- Farpost.ru – it’s convenient to search for real estate here. The site has been operating since 1997. It is most in demand in the Far East.
The most popular free services:
- Avito is the best site for submitting free advertisements; it is visited by millions of users. The design and navigation of the site are simple, there are additional features that allow you to find housing in a short time.
- Yandex.real estate - an ad placed in this system will also be found using the largest search engine - Yandex.
- IRR was formerly a large newspaper publication, which has now grown into a large Internet project. Wide range of opportunities and many years of experience have made this site very popular. An advertisement can be submitted not only through the network, but also through IRR offices, which are located in many cities of Russia.
- Domofond.ru is one of the best real estate advertisement sites.
- Yula - you can place an ad for free, but it costs money to raise it on the list. Attendance – more than 30 million per month.
These are, in principle, all the recommendations regarding the preparation and placement of an advertisement for renting an apartment. State your wishes regarding your future housing in full, provide detailed and truthful information about yourself, use all methods of posting an ad, and very soon your efforts will bear fruit - you will choose a home that will completely triple you.
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Source: zhivem.pro
Video review
Message boards have similar policies when it comes to video. Videos should not be longer than 3 minutes, and their authors must comply with the requirements of the sites.
How to add a video (instructions are the same for all RDOs):
- register on YouTube;
- create an advertising video with high-quality images (above 480 r);
- edit and upload videos to YouTube;
- copy the link to the video from the window that appears after clicking the “Share” button;
- insert the link in your personal account (the “Video” field) and save the changes.
The videos did not become popular due to the cost of producing a good commercial and site bans. It is prohibited to use or post in videos:
- links;
- contact information (phone numbers, email);
- information not directly related to the object;
- obscene, offensive language;
- images of people and animals;
- alcoholic beverages, tobacco products, drugs, weapons or other similar items.
Online display is a feature of Avito. An inscription that informs a potential tenant that the seller (owner or agent) is ready to conduct an online showing of the property via video communication programs.
How to write an advertisement for renting an apartment: sample, tips
Currently, it is not easy to buy housing, prices are high and therefore such a service as renting apartments is popular. Homeowners rent out their living space to other people—tenants. To choose and rent good housing quickly, you need to write an advertisement about it correctly.
- What should a rental advertisement look like?
- How to write an advertisement for renting an apartment
- Download a free sample “rent an apartment”
- Where to post advertisements for apartment rentals
Is a specific form required?
There is no specific form for writing an advertisement for rental housing , however, on the Internet you can find many ready-made templates for “correct advertisements”.
But don’t delude yourself, these templates will not guarantee you will find suitable housing, because the main thing in an ad is not the beauty of the style, but the truthfulness of the information. Therefore, as an option, you can take such a template and “adjust” it to your parameters.
What should a rental advertisement look like?
There is no specific or approved form for advertising an apartment for rent. Everyone does it their own way, the main thing is to attract the attention of those who rent out apartments.
You can also place an advertisement for rental housing on bulletin boards, entrances, and transport stops. In this case, the text of the advertisement must first be typed on a computer and printed, since not everyone reads handwritten information, especially if the handwriting is not very legible. In order to immediately attract attention to your ad, you can print it on brightly colored paper. Please note that in this case you also need to write “I’ll rent” in large font so that those who are looking for tenants will immediately notice it.
You can place an ad in a newspaper, but if you place it in a place where there are many similar texts, it may get lost. It is better to pay and place it separately, making it bright and noticeable.
When posting information about renting an apartment on the Internet, it is also important that it stands out in some way and does not get lost in the crowd. Attach a photograph or some kind of picture to the ad. It is important that the text of information about renting an apartment does not contain spelling errors, as this causes distrust among landlords. The text should be reduced to small sizes.
How to write an advertisement for renting an apartment
First, you must determine your own criteria for what exactly is important in a rented apartment. This could be the area of residence where you plan to rent housing, whether it is important to have furniture in the apartment, how many rooms you need, on what floor.
The more criteria you specify in the ad, the better, since in this case you eliminate unnecessary calls from those whose apartments are not initially suitable for you. And landlords reading will understand that you are serious.
The future tenant can provide some information about himself. It is worth indicating an approximate age or simply an age group, for example, “young man”, “man of retirement age”, as some landlords are looking for a person of a certain age. For some, it is important to rent out an apartment to an elderly person, or vice versa, to a young couple. Indicate in your ad your positive traits that you are a solvent and decent employer. This can be reflected in the phrase “I guarantee timely payment”, “careful attitude towards property”.
But it is better not to indicate the presence of a cat, dog, or children in the ad, but to talk about it in a personal conversation. Such information may immediately scare off the landlord, although in principle, this may not be important to him.
You can also immediately indicate information about the cost of a rented apartment, if this is important. Just the phrase “expensive”, “inexpensive” does not provide any specific information. Also, everyone has different ideas about high prices.
If you are ready to consider all price options, then you don’t have to indicate the price of the apartment.
Download a free sample “rent an apartment”
Download a sample for renting an apartment – “rent an apartment.doc” – 94kb.
Where to post advertisements for apartment rentals
Information about renting an apartment should be posted in different places where the owner of the apartment can see it. You can place free advertisements in newspapers, paid advertisements , they are published in every city, on bulletin boards, on Internet sites, on social networks.
If you want to rent an apartment in a certain house, then you can post advertisements in this particular area , and write in the text: “Ready to rent an apartment in your house.” This makes it more likely that the owner of the apartment will see it faster.
There are many different sites where you can place such advertisements.
There are sites specific to the city, and there are all-Russian ones. On them, information is divided into topics, and users can read advertisements only for a specific topic. Placing an ad is usually free, you just need to register on the site.
If you competently approach the issue of drawing up and submitting an advertisement for renting an apartment, you can find housing quickly enough.
You can approach the issue of placing an ad creatively, then it will be noticed faster.
Source: prodatkvartiry.ru
In what form should I format it – write or print?
Initially, it is worth understanding what audience the ad will be aimed at. If the document does not look presentable and enticing, then the chance of finding a bona fide tenant will be as low as finding a landlord. Handwritten text will look sloppy if the applicant does not have calligraphic handwriting.
It is best to write the ad by hand and then type it on the computer. Key phrases and conditions must be highlighted in font. If you want to rent out an apartment faster, you should use both methods for advertising.
Is a specific form required?
The law does not regulate a specific form of writing advertising text. But it must contain the necessary information in an accessible and visual form, without unnecessary information. Some job seekers resort to using samples that can be found on job boards or online resources.
Main features of the text:
- no grammatical errors;
- indicate all the conditions that the compiler is counting on;
- in the absence of photographs of housing, describe the advantages of the apartment;
- Anyone wishing to rent an apartment should indicate their advantages over other tenants: absence of bad habits, solvency, neatness.
How to write a paper correctly?
A well-written proposal is already half the success for the applicant. Especially if the text does not contain water, complex descriptions, unreliable information and promises that the landlord cannot fulfill. All useful information about the apartment or tenant must be clear and fit into a few sentences.
What needs to be specified?
It is worth specifying certain points that will help to formalize the offer correctly for the rental of housing:
- location of housing, area infrastructure within the applicant’s accessibility;
- the number of rooms in the apartment, whether the apartment is rented furnished, the total area of the property, on what floor it is located;
- condition of the bathroom;
- presence or absence of a balcony;
- existing household appliances;
- requirements of the property owner: will he agree to rent out the apartment to students, families with children, is pets allowed;
- owner contact details, email;
- time frames convenient for calling about an advertisement;
- indicate the name of the owner;
- attitude towards smoking and other activities that may lead to property damage;
- payment terms and deposit amount (what is a deposit, security deposit and deposit when renting an apartment?).
Use "magic phrases"
Use “magic phrases” such as:
- long-term rental (of course, with the drawing up of an agreement and a guarantee that tomorrow you will not come running to kick the tenant out of the apartment due to its urgent sale);
— temporary registration is provided (this is almost a one hundred percent hit: families with children jump at such opportunities because of a kindergarten or school);
— the apartment has been recently renovated (few people want to pay rent and at the same time bring the apartment into decent shape);
— an apartment from the owner (for a tenant this means direct access to you, and not long conversations with a real estate agency);
— no commissions to the intermediary (savings for the tenant);
— 5 minutes walk to the metro (this is very important for a tenant, because no one wants to spend a lot of time traveling to work and back).
Now let's move on to the disadvantages. Of course, they are found in almost every apartment. If they are insignificant and do not affect the comfort of future tenants, then they can be kept silent. If there are significant shortcomings in the apartment, then you need to try to get rid of them. If this is not possible, then there is no need to hide them.
How to write standard and creative messages?
There are several basic techniques for writing advertisements, which can be divided into standard and creative. Creative copy can be a way to attract more attention, but too much humor and jokes can turn off customers.
About renting an apartment and room
Example 1 : “A bright and cozy 2-room apartment is rented for a long term to a Slavic family with children. Area – 65 sq.m. Nearby there is:
- pharmacy;
- 24-hour grocery stores;
- parking;
- inexpensive cafes;
- Fitness Centre.
Located five minutes from the Medvedkovo metro station. The windows overlook a park area, near the house there is a kindergarten and a school. The neighbors are quiet and friendly. There is a glazed balcony.
Floor 5, elevator works properly. The apartment has:
- double bed;
- folding sofa;
- closet;
- kitchen set;
- wall in the living room;
- cabinet;
- TV;
- fridge;
- microwave;
- wifi
The rent is 40 thousand rubles, utilities are small, due to the boiler room in the house. Rent to non-smokers and no pets. It’s better to call from 10:00 to 21:00, viewing also during this period.”
Example 2 : “We are urgently looking for a prosperous family with cute children to live for a long time. 2-room apartment with everything you need: furniture and appliances included. Nearby there is everything that young parents need: a school and a kindergarten.
- pharmacies;
- metro is a five-minute walk;
- clinic for children.
From the window you can see a park for quiet walks. The neighbors are friendly and good with children. The balcony is glazed to keep children out. Please, no pets. Rent 40,000 rubles per month. Call from 10:00 to 21:00.”
Example 3 : “A room for rent for a student without pets. Area 16 sq.m. Not far from the metro and universities, there are:
- pharmacies;
- convenience stores;
- Fitness Centre.
We strictly do not rent to smokers. The room has:
- folding sofa;
- wardrobe;
- desk and chair;
- mini fridge.
The kitchen is freely accessible. Payment 10 thousand per month. Call from 10:00 to 19:00.”
Example 4 : “I’m renting a room in a 3-room apartment to a quiet botany student. Walking distance from the university, five minutes walk from the metro. For sports lovers, there is a fitness club nearby. Smoking, drinking alcohol in the room, or bringing a group of extremely noisy friends is prohibited. The room has everything for a comfortable life and fruitful study. There is a small refrigerator in the room. I provide Wi-Fi for free. The cost is 10,000 rubles.”
About renting an apartment and room
- “A young family will rent an apartment for a year or more with children. We are ready to pay from 40,000 rubles per month plus services for the house. We are looking for housing with furniture and appliances, wi-fi. We don't have pets and don't smoke. Quiet and neat. Preferably close to the metro, pharmacies and shops within walking distance. Having a park nearby will be a plus.”
- “The Shishkin family with their one-year-old son will rent a cozy nest to live for more than a year. We are looking for a quiet place near a park and a kindergarten. The desired apartment should be close to the metro, pharmacies, and convenience stores. The priority choice is quiet neighbors.
Furniture is desirable in the apartment, but we need something to sleep on. Technology is also necessary for our comfortable living. We are ready to pay 40 thousand per month. Additional services are discussed separately."
Requirements
It is important not to forget to write down your requirements for future tenants
Requirements must be specified in as much detail as possible, but at the same time correctly:
— age (for example, only over 30 years);
- gender (for example, only woman);
— marital status (for example, only marital);
- children (for example, only without children);
— bad habits (for example, only non-smokers);
- animals (for example, only without pets);
— nationality is the most delicate point: they usually write “only for representatives of Slavic nationalities,” although it would be correct to remain silent about this altogether: nationality can be easily determined by telephone, and then a fictitious excuse can be found to refuse an unwanted applicant.
If you are not ready to rent out your apartment to tenants with children, animals, smokers, or prefer tenants of a certain nationality, all this must also be indicated in the advertisement.
Length of stay - for several days, months or for a long period. Try not to indicate “for any period”; it would be better to indicate specific numbers, for example, “at least 1 month” or “at least 1 year”.
Payment - usually the advertisement clearly states the monthly fee and what it includes (accommodation only or including utilities). If metering services are paid separately, this must also be reflected in the text. In this case, it is advisable to at least roughly orient the potential tenant how much will be paid per month.
Bargain! People love to haggle! It’s better not to write about bargaining at all. It is better to resolve such issues in personal communication - it is quite possible that the potential tenant will not have such a thought if he likes everything.
Photos of the apartment - their presence in the ad is mandatory; without photos, no one will look at your ad. The client must see the product “live”. The photo must be taken on a camera with a fairly good resolution. As a rule, photographs are taken of all rooms - kitchen, rooms, baths, toilets, balconies, etc. It is best to photograph the apartment in good lighting or on a sunny day.
Before you begin to compose the text of the advertisement, you need to analyze your home from the outside, through the eyes of the tenant, in order to identify all its advantages and disadvantages.
Determine what type of apartment your apartment is: economy class, business class or luxury.
The cost is determined by the location, quality and condition of the house itself, transport accessibility and a number of other factors.
The advantages of real estate include the following factors:
Where is the best place to place it?
To attract those who want to rent housing, you can place the text in residential areas, as well as where many offices are located. If the owner plans to rent out the apartment for a short period of time, you can think about the areas of the airport, hotels and shopping centers.
Services overview
There are several services to which an applicant can submit an offer and also look for tenants:
- JCAT.RU is a paid service that places offers on popular advertising platforms. On it you can both advertise and search for apartment offers.
- ZIPAL.RU – the placement service is also paid; the sites on which the text is posted are similar to the first portal.
Where can I apply for free?
- AVITO is the most popular platform for posting real estate offers, it has paid points, but you do not need to pay for the ad itself.
- IRR - the previously printed publication has moved entirely to an online portal, and is also popular.
Where to place the offer is up to the owner or the citizen interested in renting to decide. It is worth noting that it is much easier to find clients on popular portals, but you need to be more careful in selecting candidates so as not to run into scammers and unscrupulous clients.
Source: pravosudie.guru
➕ Focusing on the positives
There is no need to describe in detail all the above points. To write a high-quality ad, it is important to focus on the advantages of the living space.
For example, “a clean entrance, there is a freight elevator, an apartment on the sunny side, a house after major renovation, fresh cosmetic renovations, furniture in stock, washing machine, refrigerator, TV, air conditioning, home telephone.”
The main thing is not to attribute something that is not there, but to indicate those aspects that distinguish the apartment from hundreds of others put up for rent.
